As they say, a picture is worth a thousand words. Especially online, this is increasingly true. With short attention spans and so many distractions on the world wide web, an image can capture someone’s attention and emotion, drawing them in and helping them relate to your topic.
Are you using images efficiently?
Images Get Attention Online –
Adding a blog post? Make sure to include an image that conveys the feeling and/or message of the post. Adding an update to social media? Include a picture. According to SocialBakers.com, photos make up 93% of the most popular posts on Facebook. The fast growth of sites like Instagram and Pinterest further confirm web browsers’ love of photos.
If you link to a blog post on your site, the image you used in the post should automatically pull in with the link. On some social media platforms, you have the option to change out the image if you wish.
Make sure to consider Pinterest. Captivating images linking back to your site can drive significant traffic. Start to build a “feel” and “tone” for your business with images and use them throughout your online marketing. Just make sure various social sites have consistent branding and feel to make your brand presence seamless and integrated between your site and social.
Does Google Know What Your Picture Is About?
Make sure to name your images appropriately. Google can’t “read” an image. But it can read the image title and the alt text you enter for an image. As well, if someone has their settings turned off to not show images automatically, this tells them what the image is so they can decide if they want to view the image along with the text.
So if your image is titled IMG_2014 straight off the camera or phone, you need to update that to something relevant (an example, in the spirit of Thanksgiving, might be “Thanksgiving Cornbread Stuffing” for both title and alt text) before adding it online.
Image Size for Online Use –
For sliders on a home page, and social media headers, images should be quite large (2560 x 1440 pixels and sized down accordingly as needed) and in horizontal format. For regular blog posts, or social media posts, images can be quite a bit smaller than this. Don’t take up unneeded space and memory on your site as it will make your site slow and sluggish. Also keep an eye on your site and how it manages thumbnails. Various plugins can duplicate thumbnail creation eating up unnecessary space and load time on your site.
How to Select Royalty / Copyright Free Images for Online Use –
Whatever you do, do not use copyright images off the web. This can land you in a lawsuit easier than you would think. Either take your own photos, or purchase royalty free / copyright free stock images for commercial use.
Now the fun part! Grab your favorite beverage and settle into a comfortable spot. Browse the sites below for interesting images that you can use in your overall branding and online marketing. Consider uses such as blog posts, social media, motivational quote backgrounds, etc. This may take some time, but it will likely help you look at your brand in a new light and also give you great ideas on future content. Watch for images that just speak to you and make you think “I love that!” Most importantly, have fun!
Shop for Royalty Free Photos –