Using Outlook and therefore your own IP address, is not the way to go. Due to possible SPAM complaints, you could get your IP address black listed. The short version of what this means is that you could end up having issues getting group – or individual – emails through to leads and clients.
The safer and smarter option is to use an email marketing provider such as Constant Contact, Mailchimp, ConvertKit, etc. In addition to removing SPAM issues for your own IP address, they also provide valuable statistics on emails sent. To learn more about these stats and what they mean for your business, just watch the video below.
Helpful links mentioned in the video:
Easy to use email marketing system with reasonable rates and somewhat more lenient than others in regard to bounce rate and spam complaints.
User friendly and free for up to 2000 subscribers. A great platform if you’re just getting started with building your list.
Robust integrated platform developed by Pro WordPress users and bloggers. If you need an integrated system that offers more functionality and flexibility than Constant Contact or Mailchimp, this one is a good option.